Age UK Herefordshire and Worcestershire (H&W) is launching Worcestershire's first Dementia Festival to raise awareness and educate on the topic.

The event, occurring from Monday, May 13 to Sunday, May 19, is in collaboration with The Hive library in Worcester.

It aims to shed light on dementia while tackling the stigma which is often associated with the diagnosis.

Kelly Reeves, the charity's dementia services manager, said: "I am thrilled to announce that our dementia service team will be hosting a dementia festival at The Hive in Worcester.

"This event promises to be a hive of activity, offering a platform to showcase the unique experiences and identities of those living with dementia, while also providing valuable insights into the support available for individuals and their families.

"I encourage everyone to attend and join us in promoting awareness, understanding and inclusivity within our community."

The centrepiece of the festival is an art exhibition called 'See the Person, not the Dementia'.

The display, created by Age UK H&W's staff and clients, targets the stigmas which can frequently arise following a diagnosis.

Prominent figures such as Dr Chris Russell, Karen Gray, and Jane Twigg, the authors of 'Leisure and Everyday Life with Dementia', will be participating in a 'behind the cover' Q&A session along with other individuals who have first-hand experience with dementia.

Further highlights of the week-long event include a trip to Spetchley Gardens, several information briefings about support from Age UK H&W, and advice for care providers from Admiral nurses and the Worcestershire Association of Carers.

The key aim of the festival for Age UK H&W is not only to bring attention to dementia within local areas and neighbouring communities but to emphasise the wider-reaching impacts of a diagnosis on family and friends.

People interested in participating in any of the festival's activities or eager to learn more can secure spots by visiting the Hive's website.

The festival's theme will carry through to Age UK H&W's dementia meeting centres and cafés during the week, where participants are welcome to partake in a trial session.